FFA Virals
It all started with a viral film showing the Uzbekistan team undergoing extreme soccer training. This was followed up by two, even more extreme videos, promoting the Socceroos’ World Cup Qualifying Series matches against Bahrain and Japan.
Over the course of campaign, we scored over 1.2 million hits on YouTube. The videos also generated invaluable media and PR value, appearing in newspapers and on free-to-air TV, cable news and TV sports programs.
And despite Australia securing a berth in the World Cup before the final two qualifying matches, FFA still managed to sell 170,000 tickets for the series.
The campaign won Gold in the Integrated Category at the John Caples awards in New York, the top international award show for creativity in direct and digital marketing.