W-League kicks off with Lowe

Lowe has helped create a new landmark for women’s sport in Australia.The agency has launched the new national soccer competition – the Westfield W League – by casting a glamorous new light on Australia’s top female soccer players.

“Girls play soccer differently to guys,” says Tony O’Halloran, Head of Strategic Planning. “Some argue that women’s  football is more ‘skill-centric’ and less about the overt competitiveness and theatrics of male football.”

The result was ‘Football With Style’ – a campaign that mixes the grace and athleticism of women’s soccer with the glamour more often associated with the worlds of music, film and fashion.

The high-energy imagery created by Lowe is now centre-stage at Westfield’s 44 Australian shopping centres, which attract more than 8 million customers per week nationally.

This entry was posted on Dec 1st, 2008 at 4:31 pm and is filed under Agency Stuff, Campaigns. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.