The Easter Bunny visited our clients!

Changing a brand is never something you should do lightly. Especially when it’s for a huge company with almost 100 years of history. So it was a privilege to be invited to refresh the brand of Hydro Tasmania, Australia’s largest producer of renewable energy.

Head over to Our Work to see how we did it.

Lowe Sydney picked up two prestigious gold awards at the 2010 Australian Effie Awards in late August.

‘The Great Christmas Wrapping paper Swindle’, created for Football Federation of Australia, won gold in two of the toughest categories; Most Original Idea and Low Budget <$500k.

The Effie Awards recognise effectiveness in marketing and ‘ideas that work’.
It’s about great work, great results and proving that your creative was the reason for that success. For most clients and agencies they are becoming the ultimate independent award to win.

And they’re notoriously tough to enter and even tougher to win. This year, out of 154 entries from agencies and clients around Australia, the judges awarded just 17 gold Effies.

So to pick up two gold awards is a great achievement and testament to our commitment to high value ideas. Congratulations to everyone involved.

Watch our ‘The Great Wrapping Paper Swindle’ case study video:

We’ve got two finalists in the prestigious 2010 Effie Awards, both for the FFA Great Christmas Gift Wrapping Swindle.

They’re in the ‘Small Budget’ and ‘Most Original Thinking’ categories. Created in 2 weeks for less than $50,000 this provocative idea created a storm—and massive ticket sales—in Brisbane that won’t be forgotten soon!

It’s been a long time coming – three years in fact. Yes, we got a little side-tracked. “Paid work” got in the way again and spoilt our fun. But finally the surgery is complete and the bandages have come off to reveal our fresh new website. It’s an ever changing work in progress and we promise to keep it updated with interesting new things. So please visit often, and please tell us what you think. After all, its a new website we have created for you, more than it is a website for us.