Aussie wanted to boost mortgage broker lead generation in what is a very competitive home loan market. So we created a truly engaging competition based on the insight that while we all dream of winning big, we’d all spend the money differently!

Cash for Tweeting?

In an Aussie brand first, we also launched a social media competition (based on the same insight), with a $500 prize incentive for the most creative weekly answer submitted on Twitter or Facebook. Because this is a weekly competition, it allows for an ongoing dialogue between Aussie and the consumer.

Other elements of the campaign include a TVC, POS, radio and print.

By tapping into the imagination of our audience and starting a conversation with them, this competition personalises the Aussie brand and ensures it is top of mind when consumers are considering a home loan.

Check out Our Work to see the thinking behind Aussie’s smartest marketing campaign to date.

Lowe Sydney has recently launched a new integrated campaign for Aussie. The TVC and online elements feature real-life Aussie Broker Kim Horan talking about Aussie’s personalised approach to mortgage broking. The campaign builds on the previous work Lowe completed for Aussie in 2009 when the Aussie brand was relaunched.

Lowe Sydney created an Australia Day (Jan 26th) promotion for financial services client – Aussie. The DM and digital campaign was designed to reward loyal Aussie customers and help them to celebrate the national holiday. A virtual beach was created where Aussie’s customers could visit, and enter raffle tickets into various prize draws. The website allowed visitors to explore and interact with the prizes on offer. Take a look at the site below.