SOAP USE BANNED AT LOWE & RIVET
Lynx and Lowe & Rivet have made male soap use a crime and created a squad of beautiful women charged with reducing male soap use and turning guys on to Lynx Shower Gel.
We launched the Lynx Anti Soap Squad (L.A.S.S.) on radio and the web, using these mediums as the main drivers for a huge awareness campaign targeting a notoriously difficult group to reach — males aged 18 to 24.
This entry was posted on Mar 17th, 2008 at 4:40 pm and is filed under Agency Stuff, Campaigns, New sites. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.