Check out The Campaign Brief Creative rankings for 2008, which have us placed at No.3 in Australia, and No.2 in Sydney.

When Foster’s created a new sales team to concentrate on selling Stella Artois, they asked us to produce a sales presenter. We gave them 50 customised Sony PlayStation PSPs instead.

The PSPs were delivered in hand-stitched black velvet drawstring bags and rebranded with Stella Artois logos. We modified the operating systems and icon sets to reflect the brand, then installed the Stella Artois films and artwork. Because PSPs are wi-fi capable, Foster’s can now load up new material quicker than new pages can be printed for a loose-leaf folder.

The PSPs have impressed not only the sales team, but also Creativity Online. The world’s leading source of information for creative leaders selected the Stella Artois PlayStation PSP as its ‘Pick of the Day’.

Stocked and ready for Lowe and Rivet’s mid-year festivities!

Lowe Sydney recently made noise around a low-interest football match between the Socceroos and Ghana by creating a fake Ghanaian fan club, which goes on a desperate mission to recruit people to be their missing ‘H’. Executive Creative Director Dave Johnson says “Highlighting the plight of an opposing team to help promote an Australian international is in itself a fairly radical approach, when you consider the patriotic formula of most match promotions. And then, to fabricate a tiny Ghanaian fan base, too few in numbers to spell ‘GHANA’ on their chests, and send them onto the streets to find their ‘H’ is a very lateral idea. But the theory, with such limited funds, was to create a genuinely captivating story, that the media would pick up on, and catapult way beyond our spend. All seemingly farfetched, if it were not for the fact that this is exactly what happened”

UPDATE: “The Missing H” has been selected amongst “best outdoor” this week on bestadsontv.com

Lowe is proud to announce the newest instalment in the Carefree Barely There TV campaign. Moving on from the previously successful ‘festival’ TVC, we’ve continued the music theme into the world of night clubs. Shot over two days and two very long nights at some of Sydney’s hottest nightspots, the TVC utilises stop-frame photography to convey the passing of time; a whole night of partying.

Lowe’s ‘Welcome Snoop’ campaign has won a Gold Lion in the Promotions category and a Silver Lion in the Direct category at the 2008 Cannes Festival.

Iconic ad industry website Best Ads last Thursday went live with a redesigned site created by Rivet.

We took a fresh look at the information architecture of the site, and improved the user’s experience with a refreshed design and usability enhancements. The rankings functionality has been given a serious upgrade, with the intention to encourage friendly competition between agencies, clients, creatives - in fact everybody involved with the work. Best Ads is all about the great work that’s being done in the industry, and the changes to the site will provide a better experience for everybody.

Lowe & Rivet Sydney have won a Silver Clio for Innovative Media, a Silver Clio for Content + Contact and a Bronze Clio for Innovative Campaigns, all for the MTV Networks ‘Welcome Snoop’ campaign.

Lowe Sydney has bolstered its creative ranks by appointing senior creative team Matt Cramp and Sesh Moodley to work across all communication channels, from traditional advertising to digital to experiential.
The pair was previously at Leo Burnett Sydney for four years, where they worked on high-profile campaigns for Virgin Credit Card, NRMA, Canon and Colonial First State.
“Now more than ever, we need big creative thinkers with a progressive and experimental outlook, and in Matt and Sesh, these qualities seem innate. As such as they are perfect fit for our team here and will no doubt be a fantastic asset to the agency’s evolution,” Lowe executive creative director Dave Johnson said.
Both Cramp and Moodley are multi-award winning creatives who have worked in agencies in the UK as well as Australia.
“Dave Johnson is one of the few world-class creative directors in this country – and a really good bloke! We jumped at the chance to work with him, and the agency that produced LynxJet and MTV ‘Snoop’ – some of the best multi-platform creative work in Australia,” said Cramp.

Lowe and Rivet are very proud to announce that our campaign for MTV Australia - Welcome Snoop - has won the Most Outstanding Short Form Program at the ASTRA Awards.

The ASTRA’s are subscription television’s night of nights. More than 1000 people attended the gala event, created to recognise excellence in subscription television.

Check it out by clicking here

The One Show celebrates its 33rd year in NYC, and this year Lowe and Rivet’s “Welcome Snoop” campaign has been chosen as a finalist in two categories -

COMMERCIALS OF VARIOUS LENGTH - CAMPAIGN

and

INTEGRATED BRANDING - CAMPAIGN

Check it out here >>

This is MASSIVE!!

These awards are the “Oscars of the Internet”.

The Webby Awards is the Internet’s most respected symbol of success. The 12th Annual Webby Awards received nearly 10,000 entries from all 50 USA states and over 60 countries worldwide.

Winners are chosen by a global group including David Bowie, Harvey Weinstein, Matt Groening, Jamie Oliver, Internet co-inventor Vinton Cerf, RealNetworks CEO Rob Glaser, AKQA Global Creative Director Rei Inamoto, and R/GA CEO Bob Greenberg.

www.electrocity.co.nz

Nathan Lennon and Dave Gibson have recently returned from a two year stint in London, most notably at BBH, working on Vodafone and British Airways. Upon arriving back in Sydney they did a freelance spell at Publicis Mojo before making the trip down to The Rocks and delightedly joined Lowe and Rivet.

Copywriter Lennon enthuses “We’re incredibly happy to come in out of the rain, as it were, and nestle into a permanent role at Lowe Rivet, in what is an extremely exciting time for the agency. There’s a proper sense of opportunity here with a portfolio of great brands, a brilliant CD in Dave (Johnson), who has boundless creative energy and, refreshingly, an uncompromising shelter of support from the management right through to the account and strategic teams. There’s a heritage of brave, award-winning work in the Sydney office, and this is reflected in the confidence the (Lowe) network itself has in us to continue and build on this and we’d be immensely pleased if we can help make this happen.”

After a very busy first quarter the teams at Lowe and Rivet Sydney took to Sydney Harbour on two sailing boats.

Afterwards we all settled into a few cold ones at Walsh Bay Wharf.

Nathan will take a senior role (Group Account Director) handling the newly won Unilever Ice Cream Business which includes Magnum. He will also handle the Football Federation of Australia Account. Lowe CEO, Stephen Pearson said “Nathan is a top class suit who is already well respected by the highly successful Unilever Ice Cream team. He handled their business for a number of years at McCann. Nathan shares the Lowe passion for creating High Value Ideas to make clients successful. I have no doubt he will have significant opportunity to do that with both FFA and the ice cream business.