W-League kicks off with Lowe
Lowe has helped create a new landmark for women’s sport in Australia.The agency has launched the new national soccer competition – the Westfield W League – by casting a glamorous new light on Australia’s top female soccer players.
“Girls play soccer differently to guys,” says Tony O’Halloran, Head of Strategic Planning. “Some argue that women’s football is more ‘skill-centric’ and less about the overt competitiveness and theatrics of male football.”
The result was ‘Football With Style’ – a campaign that mixes the grace and athleticism of women’s soccer with the glamour more often associated with the worlds of music, film and fashion.
The high-energy imagery created by Lowe is now centre-stage at Westfield’s 44 Australian shopping centres, which attract more than 8 million customers per week nationally.




The PSPs have impressed not only the sales team, but also