When FFA approached Lowe to create a new campaign for the Qantas Socceroos we were keen to unleash our creative skills. Our brief was to devise a campaign that that ignites the audience and captures the aspirations, and nervous anticipation that the Socceroos will face in the lead up to the 2010 FIFA World Cup. Check out the result.

Lowe’s Football Federation Australia campaign (Uzbekistan, Bahrain, Japan) has just taken out Gold in the Integrated Category at the John Caples awards in New York. The Caples is the top international award show for creativity in direct and digital marketing, and few Golds are given out.

Our viral campaign scored over 1.2 million hits on YouTube. It then generated invaluable media and PR value, appearing in newspapers and on free-to-air TV, cable news and TV sports programs.

Despite Australia securing a berth in the World Cup before the final two qualifying matches, FFA still managed to sell 170,000 tickets for the series.

Check out this video case study for more information on how we did it!

Lowe Sydney has recently launched a new integrated campaign for Aussie. The TVC and online elements feature real-life Aussie Broker Kim Horan talking about Aussie’s personalised approach to mortgage broking. The campaign builds on the previous work Lowe completed for Aussie in 2009 when the Aussie brand was relaunched.

Lowe Sydney created an Australia Day (Jan 26th) promotion for financial services client – Aussie. The DM and digital campaign was designed to reward loyal Aussie customers and help them to celebrate the national holiday. A virtual beach was created where Aussie’s customers could visit, and enter raffle tickets into various prize draws. The website allowed visitors to explore and interact with the prizes on offer. Take a look at the site below.

In a bid to lift ticket sales to a boxing day football match, Lowe Sydney decided to set-up a free Christmas gift wrapping stall at a local shopping centre. The campaign for Football Federation Australia became known as The Great Christmas Gift Wrapping Swindle. What appeared to be a free gift-wrapping service, and a gesture of goodwill, turned out to be a jab at the Brisbane Roar football team and their fans.

Check out the full story of The Great Christmas Gift Wrapping Swindle