Omo’s dust storm ‘Could Be a Caxton’

Lowe Sydney received an honourable mention in the August/September “Could Be a Caxton” competition for the dust storm ad created for Unilever. The awards were established by the Caxton Committee to showcase outstanding creative work. Michael Syme, Art Director of Whybin/TBWA Melbourne and the judge of the August/September competition, said:

““This month it was great to see a number of entries using one of newspapers’ great strengths – topicality. There were quite a few ads based around the Sydney dust storm. Some were cleverer than others and some were more relevant than others but all should be congratulated for coming up with the ideas, obtaining client approval and getting the ad into the paper in time to be topical. Of the dust storm ads, Omo’s “A little dirt isn’t the end of the world” appealed to me the most.”

This entry was posted on Oct 15th, 2009 at 10:21 am and is filed under Awards, Campaigns. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.