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Lowe wins Cannes Media Gold Lion

Lowe Sydney’s fake Ghanaian fan club created to promote a soccer match between the Socceroos and Ghana has just won Gold at the Cannes Lions International Advertising Festival. It was a radical but very effective strategy that paid dividends for the Lowe client Football Federation Australia.

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This entry was posted on Jun 24th, 2009 at 10:50 am and is filed under Awards, Campaigns. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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