http://www.lowesydney.com/lowe-wins-%e2%80%98agency-of-the-year%e2%80%99/ Lowe’s job is to help create differentiated brand thinking. We are charged with ensuring the Brand architecture withstands scrutiny; that we are sufficiently inside the lives of the customer; and that we are creating clarity from all the information. Ultimately, we create and bring to life a big idea, no matter where that is required. In the bigger picture, the Sydney office is part of the international Lowe Group based in New York and owned by Interpublic. We have a wealth of intellectual property and knowledge resource to draw on, and use of a suite of innovative planning tools from the network. These bring marketing strategies and consumer insights into sharp definition. Sat, 13 Mar 2010 13:10:54 +0000 http://wordpress.org/?v=2.7 hourly 1