Lowe Sydney uses Google Maps for personalized geo-targeted DM campaign

At Lowe we like a challenge, so when we were given the task of revamping Aussie’s welcome pack sent to all new customers, we jumped at the chance to create something memorable that would encourage customers to spread the word about Aussie.

In a first for Australia, we worked closely with Google and a specialist printing company, to develop a way to export individualized map data direct to print. Each envelope was custom-printed with a map showing the exact location of the customer’s new property. The pack also contained a revamped product guide and a matching stack of map postcards for the customer to send to friends as change-of-address cards, and invitations to house warming parties.

This entry was posted on Sep 3rd, 2009 at 2:46 pm and is filed under Campaigns. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.