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Lowe Sydney uses facebook to capture consumer nostalgia

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Lowe has helped Johnson’s 24 Hour Moisture Body Lotion launch its first major digital communications push here in Australia, with a range of online media and a Facebook-based promotion to upload your earliest photo and childhood memories. The result is a highly effective, nostalgia-filled product page with some candid and entertaining personal anecdotes from consumers. You can check it out at www.facebook.com/johnsonsadultpacific

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This entry was posted on Aug 15th, 2009 at 1:51 pm and is filed under Campaigns. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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