Lowe puts Aussie in a better place

Lowe Sydney has just launched a new advertising campaign for Aussie, with a new slogan to match: “Put yourself in a better place”. The TVC is part of a multi-million dollar push which will include TV, print, digital and outdoor.

“Put yourself in a better place” mirrors the aspirations of Aussie’s customers. The “better place” could be a new house, a car, a holiday, or something intangible like financial security. The campaign positions Aussie as more than just a home loan lender, and provides a platform for us to promote a whole suite of financial service products - including credit cards, car and personal loans, and insurance.

This entry was posted on Jun 22nd, 2009 at 4:38 pm and is filed under Campaigns. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.