Knocked out cold

We’ve just got some outstanding results from the campaign we developed for the Magnum Sandwich launch. The new Magnum Sandwich was designed to take on Maxibon and steal market share, and the campaign succeeded spectacularly: just after launch, one single Magnum sku was outselling the entire Maxibon range. (And that’s despite Magnum traditionally being a female-skewed brand.) We got the attention of the lucrative ‘young male snacking market’ by making guys feel like they’re “the king”, treating them like rock stars and royalty. Here’s the TVC: we also used online and location-specific Outdoor and POS.

This entry was posted on Jul 18th, 2010 at 4:09 pm and is filed under Agency News, Television Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.