Happy Aussie Day

Lowe Sydney created an Australia Day (Jan 26th) promotion for financial services client – Aussie. The DM and digital campaign was designed to reward loyal Aussie customers and help them to celebrate the national holiday. A virtual beach was created where Aussie’s customers could visit, and enter raffle tickets into various prize draws. The website allowed visitors to explore and interact with the prizes on offer. Take a look at the site below.

This entry was posted on Jan 26th, 2010 at 1:47 am and is filed under Interactive Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.