<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Lowe Sydney</title>
	<atom:link href="http://www.lowesydney.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.lowesydney.com</link>
	<description>The Lowe Sydney Agency Blog</description>
	<lastBuildDate>Tue, 27 Jul 2010 04:43:34 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=abc</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Knocked out cold</title>
		<link>http://www.lowesydney.com/knocked-out-cold/</link>
		<comments>http://www.lowesydney.com/knocked-out-cold/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 23:09:31 +0000</pubDate>
		<dc:creator>rei</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Television Advertising]]></category>
		<category><![CDATA[Lowe]]></category>
		<category><![CDATA[Magnum]]></category>

		<guid isPermaLink="false">http://www.lowesydney.com/?p=880</guid>
		<description><![CDATA[We’ve just got some outstanding results from the campaign we developed for the Magnum Sandwich launch. The new Magnum Sandwich was designed to take on Maxibon and steal market share, and the campaign succeeded spectacularly: just after launch, one single Magnum sku was outselling the entire Maxibon range. (And that’s despite Magnum traditionally being a [...]]]></description>
		<wfw:commentRss>http://www.lowesydney.com/knocked-out-cold/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Letter from America</title>
		<link>http://www.lowesydney.com/letter-from-america/</link>
		<comments>http://www.lowesydney.com/letter-from-america/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 09:18:49 +0000</pubDate>
		<dc:creator>karim</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[FFA]]></category>
		<category><![CDATA[New York Festivals]]></category>

		<guid isPermaLink="false">http://www.lowesydney.com/?p=875</guid>
		<description><![CDATA[We’ve had great news for Lowe and Football Federation Australia from the Big Apple: Our work has picked up five medals in the hard-fought New York Festivals international advertising show!
The Great Christmas Wrapping Paper Swindle won four medals in the Avant-Garde Competition: Silvers in the ‘Innovative Use of Media’ and ‘Street Teams’ categories, and Bronzes [...]]]></description>
		<wfw:commentRss>http://www.lowesydney.com/letter-from-america/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lowe makes the finals</title>
		<link>http://www.lowesydney.com/lowe-makes-the-finals/</link>
		<comments>http://www.lowesydney.com/lowe-makes-the-finals/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 07:06:07 +0000</pubDate>
		<dc:creator>karim</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Lowe Sydney]]></category>

		<guid isPermaLink="false">http://www.lowesydney.com/?p=802</guid>
		<description><![CDATA[We&#8217;ve got two finalists in the prestigious 2010 Effie Awards, both for the FFA Great Christmas Gift Wrapping Swindle. 
They&#8217;re in the ‘Small Budget’ and ‘Most Original Thinking’ categories. Created in 2 weeks for less than $50,000 this provocative idea created a storm—and massive ticket sales—in Brisbane that won’t be forgotten soon!

var agent=navigator.userAgent.toLowerCase();
var is_iphone = [...]]]></description>
		<wfw:commentRss>http://www.lowesydney.com/lowe-makes-the-finals/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Hey, hey we’re the monkeys</title>
		<link>http://www.lowesydney.com/meet-the-monkeys/</link>
		<comments>http://www.lowesydney.com/meet-the-monkeys/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 03:31:27 +0000</pubDate>
		<dc:creator>karim</dc:creator>
				<category><![CDATA[Interactive Advertising]]></category>
		<category><![CDATA[FOXTEL]]></category>

		<guid isPermaLink="false">http://www.lowesydney.com/?p=594</guid>
		<description><![CDATA[While Foxtel were focusing on a strong consideration message in all their ATL channels, they developed a fantastic offer that went to market exclusively online.  Our brief was to create some theatre around the offer, make a real song of dance of it.  And true to the brief – that’s exactly what we [...]]]></description>
		<wfw:commentRss>http://www.lowesydney.com/meet-the-monkeys/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nip and Tuck</title>
		<link>http://www.lowesydney.com/newsite/</link>
		<comments>http://www.lowesydney.com/newsite/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 02:31:53 +0000</pubDate>
		<dc:creator>karim</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Lowe Sydney]]></category>

		<guid isPermaLink="false">http://new.lowesydney.com/?p=574</guid>
		<description><![CDATA[It&#8217;s been a long time coming &#8211; three years in fact. Yes, we got a little side-tracked. &#8220;Paid work&#8221; got in the way again and spoilt our fun. But finally the surgery is complete and the bandages have come off to reveal our fresh new website. It&#8217;s an ever changing work in progress and we [...]]]></description>
		<wfw:commentRss>http://www.lowesydney.com/newsite/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Socceroos campaign unleashed by Lowe</title>
		<link>http://www.lowesydney.com/new-socceroos-campaign-by-lowe/</link>
		<comments>http://www.lowesydney.com/new-socceroos-campaign-by-lowe/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 01:59:34 +0000</pubDate>
		<dc:creator>karim</dc:creator>
				<category><![CDATA[Integrated Advertising]]></category>
		<category><![CDATA[FFA]]></category>

		<guid isPermaLink="false">http://new.lowesydney.com/?p=569</guid>
		<description><![CDATA[When FFA approached Lowe to create a new campaign for the Qantas Socceroos we were keen to unleash our creative skills. Our brief was to devise a campaign that that ignites the audience and captures the aspirations, and nervous anticipation that the Socceroos will face in the lead up to the 2010 FIFA World Cup. [...]]]></description>
		<wfw:commentRss>http://www.lowesydney.com/new-socceroos-campaign-by-lowe/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lowe scores GOLD at the Caples</title>
		<link>http://www.lowesydney.com/lowe-scores-gold-at-the-caples/</link>
		<comments>http://www.lowesydney.com/lowe-scores-gold-at-the-caples/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 00:28:22 +0000</pubDate>
		<dc:creator>carl</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[FFA]]></category>

		<guid isPermaLink="false">http://new.lowesydney.com/?p=3</guid>
		<description><![CDATA[Lowe’s Football Federation Australia campaign (Uzbekistan, Bahrain, Japan) has just taken out Gold in the Integrated Category at the John Caples awards in New York. The Caples is the top international award show for creativity in direct and digital marketing, and few Golds are given out.
Our viral campaign scored over 1.2 million hits on YouTube. [...]]]></description>
		<wfw:commentRss>http://www.lowesydney.com/lowe-scores-gold-at-the-caples/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Personalised Mortgage Broking</title>
		<link>http://www.lowesydney.com/personalised-mortgage-broking/</link>
		<comments>http://www.lowesydney.com/personalised-mortgage-broking/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 04:15:56 +0000</pubDate>
		<dc:creator>carl</dc:creator>
				<category><![CDATA[Television Advertising]]></category>
		<category><![CDATA[Aussie]]></category>

		<guid isPermaLink="false">http://new.lowesydney.com/?p=36</guid>
		<description><![CDATA[Lowe Sydney has recently launched a new integrated campaign for Aussie. The TVC and online elements feature real-life Aussie Broker Kim Horan talking about Aussie&#8217;s personalised approach to mortgage broking. The campaign builds on the previous work Lowe completed for Aussie in 2009 when the Aussie brand was relaunched. 

var agent=navigator.userAgent.toLowerCase();
var is_iphone = (agent.indexOf('iphone')!='-1');
var is_ipad [...]]]></description>
		<wfw:commentRss>http://www.lowesydney.com/personalised-mortgage-broking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Happy Aussie Day</title>
		<link>http://www.lowesydney.com/happy-aussie-day/</link>
		<comments>http://www.lowesydney.com/happy-aussie-day/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 08:47:41 +0000</pubDate>
		<dc:creator>karim</dc:creator>
				<category><![CDATA[Interactive Advertising]]></category>
		<category><![CDATA[Aussie]]></category>

		<guid isPermaLink="false">http://new.lowesydney.com/?p=243</guid>
		<description><![CDATA[Lowe Sydney created an Australia Day (Jan 26th) promotion for financial services client &#8211; Aussie. The DM and digital campaign was designed to reward loyal Aussie customers and help them to celebrate the national holiday. A virtual beach was created where Aussie&#8217;s customers could visit, and enter raffle tickets into various prize draws. The website [...]]]></description>
		<wfw:commentRss>http://www.lowesydney.com/happy-aussie-day/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brisbane all wrapped up for boxing day match</title>
		<link>http://www.lowesydney.com/brisbane-all-wrapped-up-for-boxing-day-match/</link>
		<comments>http://www.lowesydney.com/brisbane-all-wrapped-up-for-boxing-day-match/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 06:29:56 +0000</pubDate>
		<dc:creator>karim</dc:creator>
				<category><![CDATA[Integrated Advertising]]></category>
		<category><![CDATA[FFA]]></category>

		<guid isPermaLink="false">http://new.lowesydney.com/?p=230</guid>
		<description><![CDATA[In a bid to lift ticket sales to a boxing day football match, Lowe Sydney decided to set-up a free Christmas gift wrapping stall at a local shopping centre. The campaign for Football Federation Australia became known as The Great Christmas Gift Wrapping Swindle. What appeared to be a free gift-wrapping service, and a gesture [...]]]></description>
		<wfw:commentRss>http://www.lowesydney.com/brisbane-all-wrapped-up-for-boxing-day-match/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
