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Extreme Training For Uzbekistan Football!

We’ve just created a viral campaign for Football Federation Australia, to promote the FIFA World Cup qualifying series. And already it’s the fifth most-watched sports clip in the world on YouTube, and the 54th most-watched clip of all.
 
Many Aussies think that the Socceroos are sure to qualify, so we’ve adopted an unorthodox strategy: we’re promoting the opposition. They’re fierce adversaries capable of knocking Australia out.
 
Check out the Uzbeki training film on YouTube, and you’ll see what we mean. It’s already notched up 180,000 views.
 
Those Aussies who haven’t seen the viral will see a TVC on air (below). We’ve commandeered the training footage for a national TV push to directly promote sales to the game. There will be radio and press advertising in support: the premise is Qualification Just Got Harder, and we’ll be evolving this campaign with follow-up activities for the upcoming clashes with Bahrain and Japan.

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This entry was posted on Mar 16th, 2009 at 7:10 pm and is filed under Agency Stuff. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.



2 Responses to “Extreme Training For Uzbekistan Football!”

  1. David Johnson Says:
    March 24th, 2009 at 9:53 am

    “What do you think *your* doing?”

    I hope that was intentional to make it look authentic. Otherwise you need to stop hiring people under 30 to do your copywriting.

  2. Chris Says:
    March 24th, 2009 at 10:10 am

    Yes, that was most definitely intentional.