Check out Our Work to see the thinking behind Aussie’s smartest marketing campaign to date.

Unwrap our latest campaign for Cornetto and see how we got everyone connecting over Summer. Check out Our Work to see how we did it.

We’ve just got some outstanding results from the campaign we developed for the Magnum Sandwich launch. The new Magnum Sandwich was designed to take on Maxibon and steal market share, and the campaign succeeded spectacularly: just after launch, one single Magnum sku was outselling the entire Maxibon range. (And that’s despite Magnum traditionally being a female-skewed brand.) We got the attention of the lucrative ‘young male snacking market’ by making guys feel like they’re “the king”, treating them like rock stars and royalty. Here’s the TVC: we also used online and location-specific Outdoor and POS.

Lowe Sydney has recently launched a new integrated campaign for Aussie. The TVC and online elements feature real-life Aussie Broker Kim Horan talking about Aussie’s personalised approach to mortgage broking. The campaign builds on the previous work Lowe completed for Aussie in 2009 when the Aussie brand was relaunched.