Aussie wanted to boost mortgage broker lead generation in what is a very competitive home loan market. So we created a truly engaging competition based on the insight that while we all dream of winning big, we’d all spend the money differently!

Cash for Tweeting?

In an Aussie brand first, we also launched a social media competition (based on the same insight), with a $500 prize incentive for the most creative weekly answer submitted on Twitter or Facebook. Because this is a weekly competition, it allows for an ongoing dialogue between Aussie and the consumer.

Other elements of the campaign include a TVC, POS, radio and print.

By tapping into the imagination of our audience and starting a conversation with them, this competition personalises the Aussie brand and ensures it is top of mind when consumers are considering a home loan.

Check out Our Work to see the thinking behind Aussie’s smartest marketing campaign to date.

Unwrap our latest campaign for Cornetto and see how we got everyone connecting over Summer. Check out Our Work to see how we did it.

When FFA approached Lowe to create a new campaign for the Qantas Socceroos we were keen to unleash our creative skills. Our brief was to devise a campaign that that ignites the audience and captures the aspirations, and nervous anticipation that the Socceroos will face in the lead up to the 2010 FIFA World Cup. Check out the result.

In a bid to lift ticket sales to a boxing day football match, Lowe Sydney decided to set-up a free Christmas gift wrapping stall at a local shopping centre. The campaign for Football Federation Australia became known as The Great Christmas Gift Wrapping Swindle. What appeared to be a free gift-wrapping service, and a gesture of goodwill, turned out to be a jab at the Brisbane Roar football team and their fans.

Check out the full story of The Great Christmas Gift Wrapping Swindle