In a bid to lift ticket sales to a boxing day football match, Lowe Sydney decided to set-up a free Christmas gift wrapping stall at a local shopping centre. The campaign for Football Federation Australia became known as The Great Christmas Gift Wrapping Swindle. What appeared to be a free gift-wrapping service, and a gesture of goodwill, turned out to be a jab at the Brisbane Roar football team and their fans.

Check out the full story of The Great Christmas Gift Wrapping Swindle

Lowe Sydney has created another online campaign for FOXTEL, this time to launch their new offering - FOXTEL NEXT GENERATION™.

Working closely with FOXTEL’s other agencies, Lowe helped to produce a tightly integrated campaign with an online video allowing foxtel.com.au visitors to interact with some of the characters featured in the TVC.

A series of landing pages and online advertising were also produced to help drive subscriber acquisition to the new offering from the subscription TV provider.

When briefed earlier this year to develop a campaign around Aussie’s mortgage broking service, Lowe turned to real customers who had experienced Aussie’s service first-hand.

We found two couples whose lives had changed with the help of their Aussie mortgage broker. Real people. Real stories. No actors. It was their stories that we wanted to share. This was the most powerful message we could communicate.

This integrated campaign included TVCs, outdoor, and online. Take a look.

Lowe Sydney received an honourable mention in the August/September “Could Be a Caxton” competition for the dust storm ad created for Unilever. The awards were established by the Caxton Committee to showcase outstanding creative work. Michael Syme, Art Director of Whybin/TBWA Melbourne and the judge of the August/September competition, said:

““This month it was great to see a number of entries using one of newspapers’ great strengths – topicality. There were quite a few ads based around the Sydney dust storm. Some were cleverer than others and some were more relevant than others but all should be congratulated for coming up with the ideas, obtaining client approval and getting the ad into the paper in time to be topical. Of the dust storm ads, Omo’s “A little dirt isn’t the end of the world” appealed to me the most.”

Following on from the Carefree^® Flexia^® campaign created last year, Lowe Sydney has recently completed the latest installment, this time for Carefree^® Silk-Ease^®. This new TVC highlights how ‘big confidence comes from the littlest things’.

FOXTEL turned to Lowe Sydney to help launch their new online download service. Lowe’s creative teams worked their magic to develop print, outdoor, and digital campaign promoting the new service which allows FOXTEL subscribers to legally download hundreds of shows and movies to their PC.

We woke up to what looked like the end of the world on September 23 with the Sydney dust storm. Thankfully the threat of Armageddon subsided as the day went on. Lowe Sydney took the once in a lifetime event as an opportunity to work with our client Unilever in creating an ad for Omo which appeared in newspapers the following day. After all, a little dirt is good.

At Lowe we like a challenge, so when we were given the task of revamping Aussie’s welcome pack sent to all new customers, we jumped at the chance to create something memorable that would encourage customers to spread the word about Aussie.

In a first for Australia, we worked closely with Google and a specialist printing company, to develop a way to export individualized map data direct to print. Each envelope was custom-printed with a map showing the exact location of the customer’s new property. The pack also contained a revamped product guide and a matching stack of map postcards for the customer to send to friends as change-of-address cards, and invitations to house warming parties.

Lowe has helped Johnson’s 24 Hour Moisture Body Lotion launch its first major digital communications push here in Australia, with a range of online media and a Facebook-based promotion to upload your earliest photo and childhood memories. The result is a highly effective, nostalgia-filled product page with some candid and entertaining personal anecdotes from consumers. You can check it out at www.facebook.com/johnsonsadultpacific

August is here again, and that means the launch of another season of the Hyundai A-League. To kick the season off with a bang Lowe Sydney has created a new TVC and supporting advertising campaign.

Our brief was to create a campaign that clearly articulated the scale and international nature of football, whilst also highlighting the local code. To do this we created the worlds biggest football pitch, and got a few friends together to kick a ball around. The result? Well see for yourself below. The campaign launched on FOX SPORTS, FOXTEL, free-to-air television, in cinema and outdoors.

Lowe Sydney’s fake Ghanaian fan club created to promote a soccer match between the Socceroos and Ghana has just won Gold at the Cannes Lions International Advertising Festival. It was a radical but very effective strategy that paid dividends for the Lowe client Football Federation Australia.

Lowe Sydney has just launched a new advertising campaign for Aussie, with a new slogan to match: “Put yourself in a better place”. The TVC is part of a multi-million dollar push which will include TV, print, digital and outdoor.

“Put yourself in a better place” mirrors the aspirations of Aussie’s customers. The “better place” could be a new house, a car, a holiday, or something intangible like financial security. The campaign positions Aussie as more than just a home loan lender, and provides a platform for us to promote a whole suite of financial service products - including credit cards, car and personal loans, and insurance.

Lowe Sydney’s Uzbekistan soccer film has now clocked up nearly half a million views on YouTube alone. It’s a tough act to follow, but here are two more extreme training follow-ups. This time, we’re promoting the Socceroos’ World Cup Qualifying Series matches against Bahrain and Japan.

The TVCs are shown below: click here to see the viral versions for Bahrain or Japan.

Special thanks to Scott Otto Anderson and Oliver Lawrance at Photoplay and the VFX team at Fuel for helping us put together three great pieces of film!

Lowe has helped create a new landmark for women’s sport in Australia.The agency has launched the new national soccer competition – the Westfield W League – by casting a glamorous new light on Australia’s top female soccer players.

“Girls play soccer differently to guys,” says Tony O’Halloran, Head of Strategic Planning. “Some argue that women’s  football is more ‘skill-centric’ and less about the overt competitiveness and theatrics of male football.”

The result was ‘Football With Style’ – a campaign that mixes the grace and athleticism of women’s soccer with the glamour more often associated with the worlds of music, film and fashion.

The high-energy imagery created by Lowe is now centre-stage at Westfield’s 44 Australian shopping centres, which attract more than 8 million customers per week nationally.

Lowe has created a new TVC and print campaign to launch Johnson & Johnson’s Carefree Flexia, the first tampon designed with wings, into the market. Entitled “Little Things” the TVC executions include a 30 second and two 15 second ads as well as three print executions. The campaign conveys a simple and intuitive message that most women can relate to - it’s the small things in life that make us feel most confident in ourselves.

Lowe Executive Creative Director, Dave Johnson says: “This approach allows women to share in the little secret weapons that they might not ordinarily reveal, that help lift their confidence. The insight that little things in life can make a big difference to a woman’s confidence, allowed us not only to explore a truth in their lives, but also provide an integrated role for the product innovation to play within it. It’s also possibly the first time ‘chicken fillets’ have featured in a commercial for something other than a burger chain!”