Lowe scores GOLD at the Caples

Lowe’s Football Federation Australia campaign (Uzbekistan, Bahrain, Japan) has just taken out Gold in the Integrated Category at the John Caples awards in New York. The Caples is the top international award show for creativity in direct and digital marketing, and few Golds are given out.

Our viral campaign scored over 1.2 million hits on YouTube. It then generated invaluable media and PR value, appearing in newspapers and on free-to-air TV, cable news and TV sports programs.

Despite Australia securing a berth in the World Cup before the final two qualifying matches, FFA still managed to sell 170,000 tickets for the series.

Check out this video case study for more information on how we did it!