Lowe Sydney’s fake Ghanaian fan club created to promote a soccer match between the Socceroos and Ghana has just won Gold at the Cannes Lions International Advertising Festival. It was a radical but very effective strategy that paid dividends for the Lowe client Football Federation Australia.
The honours continue to roll in for the Genesis Energy Tree People campaign. It’s just won Silver at the world’s leading creative direct marketing awards, the John Caples Awards held in New York. (No Gold was awarded in the website category.)
Lowe Sydney’s Welcome Snoop campaign for MTV Australia also picked up a Silver, this time in the Integrated Campaigns category, to supplement our three Finalist placings.
We had a great result at the huge AIMIA digital awards show on Friday night: Tree People won the Effectiveness category, giving us our second statue in two years. (Last year, our online game ElectroCity won the ‘Best Science, Health or Environment’ category.)
AIMIA is the Australian interactive industry’s longest running and most prestigious awards, and like the Oscars, there is only one winner per category. So we’ll be giving this trophy pride of place on our mantelpiece.
Lowe made a clean sweep at AWARD, picking up the top agency accolade as well as a huge haul of pencils.The MTV Welcome Snoop campaign collected two Golds, two Silvers and six Bronzes, making it the most successful Australian advertising campaign of 2008.Tree People, Lowe’s website for Genesis Energy, rounded off the night with a Bronze in the hotly-contested Interactive category.Then, just 24 hours later, Snoop picked up ‘Creative Award of the Year’ plus two Golds and a Silver at ADMA.Agency staff are pleased, fo’ shizzle.
Lowe’s ‘Welcome Snoop’ campaign has won a Gold Lion in the Promotions category and a Silver Lion in the Direct category at the 2008 Cannes Festival.
Lowe & Rivet Sydney have won a Silver Clio for Innovative Media, a Silver Clio for Content + Contact and a Bronze Clio for Innovative Campaigns, all for the MTV Networks ‘Welcome Snoop’ campaign.
Lowe and Rivet are very proud to announce that our campaign for MTV Australia - Welcome Snoop - has won the Most Outstanding Short Form Program at the ASTRA Awards.
The ASTRA’s are subscription television’s night of nights. More than 1000 people attended the gala event, created to recognise excellence in subscription television.
The One Show celebrates its 33rd year in NYC, and this year Lowe and Rivet’s “Welcome Snoop” campaign has been chosen as a finalist in two categories -
COMMERCIALS OF VARIOUS LENGTH - CAMPAIGN
and
INTEGRATED BRANDING - CAMPAIGN
This is MASSIVE!!
These awards are the “Oscars of the Internet”.
The Webby Awards is the Internet’s most respected symbol of success. The 12th Annual Webby Awards received nearly 10,000 entries from all 50 USA states and over 60 countries worldwide.
Winners are chosen by a global group including David Bowie, Harvey Weinstein, Matt Groening, Jamie Oliver, Internet co-inventor Vinton Cerf, RealNetworks CEO Rob Glaser, AKQA Global Creative Director Rei Inamoto, and R/GA CEO Bob Greenberg.
Mark Ashley-Wilson will be representing Australia on the Interactive jury at the 49th Annual Clio Awards and Festival, to be held May 14-17 in Miami Beach.
Ashley-Wilson, Rivet’s Head of Interactive, was selected by Interactive Jury Chairman Matias Palm-Jensen of Stockholm agency Farfar. Farfar is ranked #1 digital agency in the world in the 2007 Gunn Report.
Ashley-Wilson said: “It’s really cool that Matias picked me to help out this year. After all, he’s the founder and CD of the best interactive agency in the world.
“The judging should be exciting, because the standard in interactive creative has really improved this year. Ad agencies have finally caught up, and real ideas are starting to shine through, not just technical brilliance.”