Extreme Training For Uzbekistan Football!
We’ve just created a viral campaign for Football Federation Australia, to promote the FIFA World Cup qualifying series. And already it’s the fifth most-watched sports clip in the world on YouTube, and the 54th most-watched clip of all.
Many Aussies think that the Socceroos are sure to qualify, so we’ve adopted an unorthodox strategy: we’re promoting the opposition. They’re fierce adversaries capable of knocking Australia out.
Check out the Uzbeki training film on YouTube, and you’ll see what we mean. It’s already notched up 180,000 views.
Those Aussies who haven’t seen the viral will see a TVC on air (below). We’ve commandeered the training footage for a national TV push to directly promote sales to the game. There will be radio and press advertising in support: the premise is Qualification Just Got Harder, and we’ll be evolving this campaign with follow-up activities for the upcoming clashes with Bahrain and Japan.
Aussie is Australia’s biggest name in non-bank retail financial services, and they’ve just selected us as their creative agency.
Lowe has helped create a new landmark for women’s sport in Australia.The agency has launched the new national soccer competition – the Westfield W League – by casting a glamorous new light on Australia’s top female soccer players.


Lowe’s ‘Welcome Snoop’ campaign has won a Gold Lion in the Promotions category and a Silver Lion in the Direct category at the 2008 Cannes Festival.