Brisbane all wrapped up for boxing day match
In a bid to lift ticket sales to a boxing day football match, Lowe Sydney decided to set-up a free Christmas gift wrapping stall at a local shopping centre. The campaign for Football Federation Australia became known as The Great Christmas Gift Wrapping Swindle. What appeared to be a free gift-wrapping service, and a gesture of goodwill, turned out to be a jab at the Brisbane Roar football team and their fans.
Check out the full story of The Great Christmas Gift Wrapping Swindle
This entry was posted on Jan 19th, 2010 at 11:29 pm and is filed under Integrated Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
