Gold Effies for Lowe

Lowe Sydney picked up two prestigious gold awards at the 2010 Australian Effie Awards in late August.

‘The Great Christmas Wrapping paper Swindle’, created for Football Federation of Australia, won gold in two of the toughest categories; Most Original Idea and Low Budget <$500k.

The Effie Awards recognise effectiveness in marketing and ‘ideas that work’.
It’s about great work, great results and proving that your creative was the reason for that success. For most clients and agencies they are becoming the ultimate independent award to win.

And they’re notoriously tough to enter and even tougher to win. This year, out of 154 entries from agencies and clients around Australia, the judges awarded just 17 gold Effies.

So to pick up two gold awards is a great achievement and testament to our commitment to high value ideas. Congratulations to everyone involved.

Watch our ‘The Great Wrapping Paper Swindle’ case study video: