We’ve just got some outstanding results from the campaign we developed for the Magnum Sandwich launch. The new Magnum Sandwich was designed to take on Maxibon and steal market share, and the campaign succeeded spectacularly: just after launch, one single Magnum sku was outselling the entire Maxibon range. (And that’s despite Magnum traditionally being a female-skewed brand.) We got the attention of the lucrative ‘young male snacking market’ by making guys feel like they’re “the king”, treating them like rock stars and royalty. Here’s the TVC: we also used online and location-specific Outdoor and POS.

We’ve had great news for Lowe and Football Federation Australia from the Big Apple: Our work has picked up five medals in the hard-fought New York Festivals international advertising show!

The Great Christmas Wrapping Paper Swindle won four medals in the Avant-Garde Competition: Silvers in the ‘Innovative Use of Media’ and ‘Street Teams’ categories, and Bronzes in the ‘Guerrilla: Indoor’ and ‘Word of Mouth Buzz/Viral’ categories.
The Socceroos viral campaign also picked up a Bronze in the Interactive Competition.