While Foxtel were focusing on a strong consideration message in all their ATL channels, they developed a fantastic offer that went to market exclusively online. Our brief was to create some theatre around the offer, make a real song of dance of it. And true to the brief – that’s exactly what we did……

It’s been a long time coming – three years in fact. Yes, we got a little side-tracked. “Paid work” got in the way again and spoilt our fun. But finally the surgery is complete and the bandages have come off to reveal our fresh new website. It’s an ever changing work in progress and we promise to keep it updated with interesting new things. So please visit often, and please tell us what you think. After all, its a new website we have created for you, more than it is a website for us.

When FFA approached Lowe to create a new campaign for the Qantas Socceroos we were keen to unleash our creative skills. Our brief was to devise a campaign that that ignites the audience and captures the aspirations, and nervous anticipation that the Socceroos will face in the lead up to the 2010 FIFA World Cup. Check out the result.

Lowe’s Football Federation Australia campaign (Uzbekistan, Bahrain, Japan) has just taken out Gold in the Integrated Category at the John Caples awards in New York. The Caples is the top international award show for creativity in direct and digital marketing, and few Golds are given out.

Our viral campaign scored over 1.2 million hits on YouTube. It then generated invaluable media and PR value, appearing in newspapers and on free-to-air TV, cable news and TV sports programs.

Despite Australia securing a berth in the World Cup before the final two qualifying matches, FFA still managed to sell 170,000 tickets for the series.

Check out this video case study for more information on how we did it!