Lowe Sydney created an Australia Day (Jan 26th) promotion for financial services client – Aussie. The DM and digital campaign was designed to reward loyal Aussie customers and help them to celebrate the national holiday. A virtual beach was created where Aussie’s customers could visit, and enter raffle tickets into various prize draws. The website allowed visitors to explore and interact with the prizes on offer. Take a look at the site below.

In a bid to lift ticket sales to a boxing day football match, Lowe Sydney decided to set-up a free Christmas gift wrapping stall at a local shopping centre. The campaign for Football Federation Australia became known as The Great Christmas Gift Wrapping Swindle. What appeared to be a free gift-wrapping service, and a gesture of goodwill, turned out to be a jab at the Brisbane Roar football team and their fans.

Check out the full story of The Great Christmas Gift Wrapping Swindle