When briefed earlier this year to develop a campaign around Aussie’s mortgage broking service, Lowe turned to real customers who had experienced Aussie’s service first-hand.

We found two couples whose lives had changed with the help of their Aussie mortgage broker. Real people. Real stories. No actors. It was their stories that we wanted to share. This was the most powerful message we could communicate.

This integrated campaign included TVCs, outdoor, and online. Take a look.

Lowe Sydney has appointed Melissa Peters as its digital creative head in Australia following the promotion of Tom Markham to head the digital team at Lowe Worldwide in New York.

Melissa joins from Melbourne digital shop Citrus. Prior to that she was at Clemenger Harvie Edge. She has also worked at DDB, ThruThe Line, George Patterson, Y&R and Mojo. Melissa also has international experience, working as a creative consultant for Bates Vietnam, where she launched the country’s first pre-paid mobile card for telco MobiFone.

Melissa was a finalist at Cannes and the Caples last year for the Mazda3 campaign, and has previously won MADC and ADMA awards for her integrated campaigns.

Lowe Sydney received an honourable mention in the August/September “Could Be a Caxton” competition for the dust storm ad created for Unilever. The awards were established by the Caxton Committee to showcase outstanding creative work. Michael Syme, Art Director of Whybin/TBWA Melbourne and the judge of the August/September competition, said:

““This month it was great to see a number of entries using one of newspapers’ great strengths – topicality. There were quite a few ads based around the Sydney dust storm. Some were cleverer than others and some were more relevant than others but all should be congratulated for coming up with the ideas, obtaining client approval and getting the ad into the paper in time to be topical. Of the dust storm ads, Omo’s “A little dirt isn’t the end of the world” appealed to me the most.”

Following on from the Carefree^® Flexia^® campaign created last year, Lowe Sydney has recently completed the latest installment, this time for Carefree^® Silk-Ease^®. This new TVC highlights how ‘big confidence comes from the littlest things’.

FOXTEL turned to Lowe Sydney to help launch their new online download service. Lowe’s creative teams worked their magic to develop print, outdoor, and digital campaign promoting the new service which allows FOXTEL subscribers to legally download hundreds of shows and movies to their PC.