The latest edition of Geek Mail is out. It’s Lowe Sydney’s regular look at the worlds latest and most interesting digital campaigns, trends and opinions.

In this edition we talk TED, get aroused in a stimulation lab, and ponder the idea of a freebee.

If your not already on our list of VIPs that receive Geek Mail directly to their inbox then you can sign-up here. You can also browse our previous editions to catch up.

Whilst we are on the subject of geeky things, if you are that way inclined you can subscribe to Lowe Sydney’s RSS feed, and follow us on Twitter.

We woke up to what looked like the end of the world on September 23 with the Sydney dust storm. Thankfully the threat of Armageddon subsided as the day went on. Lowe Sydney took the once in a lifetime event as an opportunity to work with our client Unilever in creating an ad for Omo which appeared in newspapers the following day. After all, a little dirt is good.

At Lowe we like a challenge, so when we were given the task of revamping Aussie’s welcome pack sent to all new customers, we jumped at the chance to create something memorable that would encourage customers to spread the word about Aussie.

In a first for Australia, we worked closely with Google and a specialist printing company, to develop a way to export individualized map data direct to print. Each envelope was custom-printed with a map showing the exact location of the customer’s new property. The pack also contained a revamped product guide and a matching stack of map postcards for the customer to send to friends as change-of-address cards, and invitations to house warming parties.