Lowe has helped Johnson’s 24 Hour Moisture Body Lotion launch its first major digital communications push here in Australia, with a range of online media and a Facebook-based promotion to upload your earliest photo and childhood memories. The result is a highly effective, nostalgia-filled product page with some candid and entertaining personal anecdotes from consumers. You can check it out at www.facebook.com/johnsonsadultpacific

August is here again, and that means the launch of another season of the Hyundai A-League. To kick the season off with a bang Lowe Sydney has created a new TVC and supporting advertising campaign.

Our brief was to create a campaign that clearly articulated the scale and international nature of football, whilst also highlighting the local code. To do this we created the worlds biggest football pitch, and got a few friends together to kick a ball around. The result? Well see for yourself below. The campaign launched on FOX SPORTS, FOXTEL, free-to-air television, in cinema and outdoors.