Lowe Sydney’s fake Ghanaian fan club created to promote a soccer match between the Socceroos and Ghana has just won Gold at the Cannes Lions International Advertising Festival. It was a radical but very effective strategy that paid dividends for the Lowe client Football Federation Australia.

Lowe Sydney has just launched a new advertising campaign for Aussie, with a new slogan to match: “Put yourself in a better place”. The TVC is part of a multi-million dollar push which will include TV, print, digital and outdoor.

“Put yourself in a better place” mirrors the aspirations of Aussie’s customers. The “better place” could be a new house, a car, a holiday, or something intangible like financial security. The campaign positions Aussie as more than just a home loan lender, and provides a platform for us to promote a whole suite of financial service products - including credit cards, car and personal loans, and insurance.

Lowe Sydney’s Uzbekistan soccer film has now clocked up nearly half a million views on YouTube alone. It’s a tough act to follow, but here are two more extreme training follow-ups. This time, we’re promoting the Socceroos’ World Cup Qualifying Series matches against Bahrain and Japan.

The TVCs are shown below: click here to see the viral versions for Bahrain or Japan.

Special thanks to Scott Otto Anderson and Oliver Lawrance at Photoplay and the VFX team at Fuel for helping us put together three great pieces of film!