Lowe made a clean sweep at AWARD, picking up the top agency accolade as well as a huge haul of pencils.The MTV Welcome Snoop campaign collected two Golds, two Silvers and six Bronzes, making it the most successful Australian advertising campaign of 2008.Tree People, Lowe’s website for Genesis Energy, rounded off the night with a Bronze in the hotly-contested Interactive category.Then, just 24 hours later, Snoop picked up ‘Creative Award of the Year’ plus two Golds and a Silver at ADMA.Agency staff are pleased, fo’ shizzle.

Lowe has helped create a new landmark for women’s sport in Australia.The agency has launched the new national soccer competition – the Westfield W League – by casting a glamorous new light on Australia’s top female soccer players.

“Girls play soccer differently to guys,” says Tony O’Halloran, Head of Strategic Planning. “Some argue that women’s  football is more ‘skill-centric’ and less about the overt competitiveness and theatrics of male football.”

The result was ‘Football With Style’ – a campaign that mixes the grace and athleticism of women’s soccer with the glamour more often associated with the worlds of music, film and fashion.

The high-energy imagery created by Lowe is now centre-stage at Westfield’s 44 Australian shopping centres, which attract more than 8 million customers per week nationally.