Upstairs at the Lord Nelson Hotel, the staff of Lowe recently got very cozy during their mid-year dinner. A chilly evening ensured there was plenty of red wine consumed – possibly the catalyst for an impromptu breakdancing display performed while the night was still relatively young.
Our Head Strategic Planning Tony O’Halloran and Lowe ECD Dave Johnson recently delivered a combined presentation to The AFA Graduates on ‘The relationship between strategy planning and creative’. The talk was incredibly well received, with feedback from almost every grad being that it was the best agency presentation they had had all year.
Check out The Campaign Brief Creative rankings for 2008, which have us placed at No.3 in Australia, and No.2 in Sydney.
When Foster’s created a new sales team to concentrate on selling Stella Artois, they asked us to produce a sales presenter. We gave them 50 customised Sony PlayStation PSPs instead.
The PSPs were delivered in hand-stitched black velvet drawstring bags and rebranded with Stella Artois logos. We modified the operating systems and icon sets to reflect the brand, then installed the Stella Artois films and artwork. Because PSPs are wi-fi capable, Foster’s can now load up new material quicker than new pages can be printed for a loose-leaf folder.
The PSPs have impressed not only the sales team, but also