They say toddlers have little tummies and big appetites. Well for Yahoo7 – celebrating 2 years will be a big deal. The company has been at the forefront of Seven’s push into new media and under the stewardship of Rohan Lund has made a competitive stand in the Australia marketplace – still dominated by adolescent players.

In fact it’s hard to think that the joint-venture is only two years old tomorrow. Proof of digital’s speed? That was just part of what Rohan said to this year’s AFA Graduate Trainees – our Grad among them - who have just started their one week intensive course.

We welcome your thoughts too.

Rivet’s ECD Chris Hunter and Interactive CD Tom Markham have featured prominently in the list of finalists for the 30th John Caples International Awards in New York.

Their work for Rivet’s New Zealand office last year has resulted in seven mentions, on clients including Vodafone, Genesis Energy, GlaxoSmithKline and nzdating.com.

It’s great news for the agency as Chris and Tom are now based in Sydney.

While this blog is usually dedicated to the goings on here at Lowe and Rivet’s HQ, we couldn’t help but notice the innovative launch of a new airline.

British Airways (BA) has launched a new airline – called OpenSkies with daily flights from New York to Europe, taking advantage of last year’s EU-US “open skies” deal to free up the key transatlantic market. (Source). Now the product itself is quite innovative. Flying medium sized jets they are going to have roughly the same number of passengers in Business (24), Premium Economy (28) and Economy Class (30) giving it a comparative executive jet feel and smaller more intimate cabins throughout.

But what caught our attention was the launch website which is … a blog. With a name like OpenSkies, BA has established a brand name that promises a new levels of brand and consumer interaction. Well the blog seems to be taking that promise forward. A read of the behind the blog section spells out the plans for the site and that two-way conversation that we think is so important.

If you want to see an example closer to home (apart from the site your on right now) check out the blog – The Full Picture - on the FOXTEL HD site we recently launched. Hosted by Patrick Delany - FOXTEL’s Executive Director of Content, Product & Delivery Innovation – it’s another great example of brands opening up dialogue with their most passionate consumers.